Dairy Queen Iceburgh Chocolate Extreme Blizzard
- Pittsburgh-area Dairy Queen locations capitalized on the popularity of the Penguins mascot, Iceburgh, by creating a signature Blizzard flavor. In addition, Dairy Queen utilized the Penguins logo on custom cakes. Both promotions were supported with in-store POS, web banner ads and additional assets.
Dr. Pepper Snapple Group Under the Cap
- Dr. Pepper Snapple Group gave fans the chance to win Penguins tickets, merchandise and more by encouraging fans to purchase beverages with specially marked Penguins caps and packaging.
Power of Bowser Car Giveaway
- Power of Bowser partnered with the Penguins to promote the chance to win a 3 year lease on a Subaru Outback. The Subaru was driven onto the ice during select home games and presented to a lucky fan on ice and via the PensVision videoboard.
Animal Rescue League Pet Calendar
- The Penguins partnered with Animal Rescue League to create a charity pet calendar, which featured photos of the players with their own pets or adoptable animals from Animal Rescue League. Promotional support for the charity pet calendar was given via in-arena public address announcements, social media, e-newsletter, as well as through promotion from Animal Rescue League.