The Penguins were the first team in the NHL to introduce a playbill size game program that is distributed free of charge to everyone in attendance.  Penguins distribute 18,000 copies per game.  Each edition includes new cover and content each game with over 20 pages of customized text which enhances the value and makes it the premier publication in the NHL.  Over the course of the season, ICETIME generates over 2.6 million impressions.