Pens Lead U.S.-Based NHL Teams in Website Traffic
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The Pittsburgh Penguins again led all U.S.-based NHL teams in website traffic during in the 2011-12 season.
The team’s website, www.pittsburghpenguins.com, led all 24 U.S.-based NHL teams in website visits, unique monthly visitors and page views in the period from July, 2011 through June, 2012
The Pens ranked second overall in the NHL in website visits and unique monthly visitors and were third overall in page views.
As an example of the strength of the Penguins’ numbers, their website visits were 132 percent above the NHL average; their unique monthly visitors were 95 percent above NHL average; and their page views were 94 percent above NHL average.